Heartwood Financial Services is a registered investment advisor based in Sanford, Florida, that has been in business since 2012. The firm primarily provides ongoing investment management and financial planning services tailored to each client's specific goals, risk tolerance, and time horizon. Heartwood Financial Services creates a personalized Investment Policy Statement for every client to guide asset selection and portfolio monitoring. The firm invests in a wide range of assets, including mutual funds, stocks, bonds, exchange-traded funds, real estate investment trusts, digital assets, and covered call options. In addition to direct portfolio management, Heartwood Financial Services offers ongoing portfolio oversight for certain held-away retirement accounts using third-party platforms. The firm serves individuals and high-net-worth clients, maintaining a standard account minimum of $300,000, which can be waived based on client needs and situation complexity.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $300K | 1.25% |
| $300K - $700K | 1.00% |
| $700K - $1.3M | 0.85% |
| $1.3M - $2.0M | 0.65% |
| $2M+ | 0.65% |
Fees are negotiable for accounts above $2,000,000. Financial planning is included for investment management clients.