Gen Y Planning is a registered investment advisor founded in 2013 and based in Austin, Texas. The firm specializes in providing comprehensive financial planning and investment management services to individuals and families, with a focus on younger generations and clients navigating major life transitions. Gen Y Planning helps clients with cash flow and budgeting, retirement projections, tax planning strategies, employee benefit optimization, debt management, and estate planning coordination. For investment management, Gen Y Planning partners with an automated platform called Betterment to build and manage diversified portfolios consisting primarily of low-cost exchange-traded funds and mutual funds. The firm operates as a fiduciary, meaning they are legally required to act in your best interest. Clients can work with Gen Y Planning through ongoing financial planning retainers that include investment management support, or through one-time project-based engagements and hourly consultations.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $1.0M | 0.88% |
| $1.0M - $2.0M | 0.78% |
| $2M+ | 0.63% |
Rates exclude Betterment's platform fee of up to 0.12% (or 1.0% for crypto portfolios). Total maximum investment management fee is typically 1.0% per year.