PL Wealth Advisors is a registered investment adviser based in Salt Lake City, Utah, that provides financial planning and consulting services to individuals and high-net-worth individuals. The firm focuses on comprehensive financial strategies through its Wealth Standard Pathway program, which covers business planning, insurance, cash flow, charitable giving, estate planning, tax planning, budgeting, and retirement planning. PL Wealth Advisors does not directly manage client portfolios, make trades, or take investment discretion. Instead, the firm helps clients develop financial strategies and can refer clients to third-party money managers or automated platforms like Betterment for investment management. PL Wealth Advisors charges fixed and hourly fees for its consulting services. Certain associated persons may also recommend insurance products through an affiliated insurance agency, creating a potential conflict of interest.
PL Wealth Advisors offers ongoing consulting and support services upon completing its initial program. The firm structures its consulting engagements as fixed-fee packages ranging from $5,000 to $15,000 or $150 per hour.