Backer, operating as Principly, Inc., focuses on simplifying 529 plan investing. They provide a user-friendly website and mobile apps to help families save for education. Backer recommends specific investment options within certain 529 plans, based on factors like ease of administration and fees. They also offer features to collect contributions from family and friends. Backer does not offer in-person or telephone advice.
Assets Under Management$48M
Clients11,885
AdvisorsN/A
Avg. per Client$4K
Avg. per AdvisorN/A
Fee Structure
Investment management only (planning not offered)
Backer charges a monthly or annual fee for their service:
- Backer Basic: Free investment advisory fee, but charges $1.99 per contribution or gift.
- Backer Pro: $2.99 per month or $29.99 per year, with no administrative fees on contributions or gifts.
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Location
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