Insight Personal Finance is a registered investment advisor founded in 2017 and based in California, led by principal owner Christina Empedocles. The firm offers comprehensive financial planning covering areas such as retirement planning, tax strategies, estate planning, cash flow management, business planning, college savings, and real estate investment analysis. Financial planning is available on an hourly basis or through fixed-fee project engagements for individuals, couples, and families. For investment management, Insight Personal Finance helps clients select appropriate passive asset allocation models and refers them to an external partner, Focus Partners, for account administration and non-discretionary portfolio execution. In addition, Insight Personal Finance offers online seminars and subscription-based community access. The firm operates with a focus on passive investing strategies using index mutual funds and exchange-traded funds, and is legally required to act in your best interest as a fiduciary.
Fee Structure
Portfolio-Based Fees (Flat)
| Portfolio Value | Annual Fee |
|---|---|
| Any | 1.50% |
Annual fees range from 0.75% to 1.50% depending on account size, service level, and legacy agreements. New clients with lower account balances may be subject to fees at the higher end of the range.
