The Balance of Trade is a registered investment advisor founded by Chartered Financial Analyst Adam Zingg. The firm does not manage money or hold client funds, meaning clients keep full control of their accounts and execute their own trades. Instead, The Balance of Trade provides educational consulting and advice on asset allocation, risk management, and trading strategies involving options and futures. Clients can hire the firm on an hourly basis for personalized portfolio analysis and financial planning guidance. Additionally, The Balance of Trade offers educational workshops and seminars on risk management and investing, as well as periodic subscription-based market insights.