Carter Financial, LLC

Carter Financial, LLC is a registered investment advisor based in La Jolla, California, operating since 2019. The firm offers personalized investment management and standalone financial planning services to individuals, high-net-worth individuals, trusts, estates, and business owners. For investment management clients, Carter Financial builds tailored portfolios using individual stocks, bonds, exchange-traded funds, mutual funds, and other securities, continuously monitoring and rebalancing them to match each client's goals and risk tolerance. For financial planning clients, the firm provides guidance covering retirement, estate planning, charitable giving, education funding, tax strategies, and real estate analysis. Carter Financial manages portfolios on a discretionary basis, meaning they make day-to-day trading decisions on behalf of clients after establishing an agreed-upon strategy. The firm emphasizes a service-oriented approach with open communication and acts in a legally required capacity to act in your best interest.