Brighter Investing, PB LLC is an independent registered investment advisor founded in 2019 by Gary T. Whitehurst and based in Atlanta, Georgia. The firm offers comprehensive financial planning, investment management, and retirement plan services. Brighter Investing focuses on sustainable and impact investing, incorporating environmental, social, and governance analysis into portfolio construction. The firm builds diversified portfolios using stocks, bonds, mutual funds, exchange-traded funds, private equity, and third-party managers. In addition to individual wealth management, Brighter Investing advises 401(k) plans and is affiliated with private fund general partners, though investment advisory accounts are managed separately from those private funds. The firm operates under a philosophy of aligning investments with client values while managing risk to preserve long-term purchasing power.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $1.0M | 1.25% |
| $1.0M - $5.0M | 1.00% |
| $5.0M - $10.0M | 0.75% |
| $10.0M - $20.0M | 0.30% |
| $20M+ | 0.30% |
Fees for amounts over $20,000,000 are negotiable. Tax services, if added through an independent certified public accountant, add an extra 0.25% per year on the first $3,000,000 of managed assets.