Interest Financial, through its Grifin platform, allows individuals to invest in fractional shares of publicly-traded companies where they shop. The platform analyzes spending habits and uses algorithms to make automated purchases based on a user's risk profile (Conservative, Moderate, or Aggressive). Users link their bank accounts and debit/credit cards, and a designated amount is debited weekly to purchase shares. The platform provides educational content and insights into spending habits. It does not offer comprehensive financial planning or portfolio rebalancing.
Fee Structure
Interest Financial charges a total Subscription Fee of $5 per month or $60 annually for use of the Grifin Platform and its suite of services. This fee includes both a Platform Fee and an Advisory Fee for users who choose to become clients and use the advisory services. The Advisory Fee covers both the fee for advisory services and the Broker’s transaction costs.