Kennon Financial is a registered investment advisor based in Sarasota, Florida, led by David R. Kennon. The firm specializes in personalized investment management for individuals, utilizing tactical allocation strategies primarily focused on exchange-traded funds (ETFs) to help manage risk and pursue performance. Kennon Financial operates on a discretionary basis, meaning they make trades on your behalf based on your agreed-upon goals and risk tolerance. In addition to investment management, some representatives are licensed insurance agents and may offer insurance products for standard commissions, presenting a potential conflict of interest. The firm does not have any account minimums, making their services accessible to individual investors regardless of portfolio size.
Fee Structure
Portfolio-Based Fees (Flat)
| Portfolio Value | Annual Fee |
|---|---|
| Any | 1.00% |
Management fees range up to 1.00% per year depending on account size and complexity. Fees are negotiable.