Magnifi is an online registered investment advisor that provides automated investment recommendations through a web-based platform and mobile application. Utilizing artificial intelligence and natural language processing, Magnifi helps individual investors discover, compare, and analyze exchange-traded funds, individual stocks, and mutual funds. Users can search for investments using conversational language, build and track portfolios, and link external accounts for portfolio insights. Magnifi offers a free service tier with limited features alongside a paid subscription tier that unlocks advanced analytics, scenario modeling, portfolio diagnostics, and partner research. Magnifi operates as a robo-advisor without direct human financial planning or personalized portfolio management, executing trades only at the direction of the client.
Fee Structure
Magnifi offers two service tiers for its investment platform:
- Free tier — Basic advisory tools and resources at no charge.
- Paid tier — Access to advanced analytics, portfolio diagnostics, and personalized guidance for $14 per month or $99 per year.