4x4 Capital provides investment advice to private funds, investing in middle market companies within the consumer products, services, and adjacent sectors. The firm focuses on company size, industry attractiveness, poor management, attractive valuations, and special situations. Investors in the funds include family offices, corporations, high net worth individuals, endowments, and other institutional investors.
4x4 Capital does not directly manage investments for individual investors. They manage private funds and charge management fees based on a percentage of committed capital. They also receive monitoring fees from portfolio companies and overhead fees from program participants.