Simple Financial, LLC is a registered investment advisor founded in 2022 and based in West Jordan, Utah. The firm helps individuals, families, and business owners navigate their financial lives by offering a range of services, including retirement planning, tax strategies, estate preservation, and business consulting. Instead of managing portfolios directly, Simple Financial partners with independent third-party money managers, such as Gradient Investments, to build and monitor client portfolios across various strategies like growth, value, and index investing. Simple Financial also provides consulting and fiduciary services for employer-sponsored retirement plans under federal retirement plan rules. Additionally, the firm offers hourly financial planning and business consulting services. Clients should note that the firm's professionals also operate as licensed insurance agents, creating a potential conflict of interest regarding insurance product recommendations.
Fee Structure
Portfolio-Based Fees (Flat)
| Portfolio Value | Annual Fee |
|---|---|
| Any | 2.00% |
Rates vary by portfolio type: Strategic Portfolios charge 2.0%, Tactical Portfolios charge 1.8%, Allocation & Defined Outcome Portfolios charge 1.7%, and Preservation Portfolios charge 1.0%. Simple Financial's portion of the fee is negotiable.