Gen Invest LLC provides investment advice through its website and mobile app, Gen Capita. It uses algorithms to create and recommend model portfolios based on a client's risk profile and investment objectives. Gen Invest does not manage client assets directly. The firm offers non-discretionary asset management, meaning clients must approve rebalancing recommendations.
Gen Invest LLC charges a monthly access fee of $2.00. Clients also pay trading commissions of 1% of the trade value or $1.00 per share for securities less than or equal to $1.00 per share.