Santa Cruz Financial

Santa Cruz Financial is an investment advisory firm founded by Omar Shallan in January 2026, located in Rancho Cucamonga, California. The firm provides personalized investment advice, comprehensive financial planning, and portfolio management services primarily to individual clients. Santa Cruz Financial focuses on long-term wealth building, retirement planning, saving for a home, and education funding using publicly traded securities such as stocks, bonds, exchange-traded funds, and mutual funds. Portfolio management services are offered on a non-discretionary basis, meaning clients retain full decision-making authority and must approve every transaction before it is executed. The investment philosophy emphasizes passive management, growth investing, dividend growth, and wealth preservation, while avoiding speculative securities and active trading. Santa Cruz Financial charges hourly fees for financial planning and an annual percentage fee for portfolio management.