Reliance Asset Management is a registered investment advisor founded in 2019 and based in Davison, Michigan. The firm partners with a third-party portfolio manager, Gradient Investments, to offer various managed investment portfolios, including strategic, tactical, allocation, defined outcome, private wealth, and preservation strategies. Reliance Asset Management assists clients in selecting appropriate model portfolios that match their risk tolerance and investment objectives. In addition to investment management, the firm's leadership engages in outside business activities such as insurance sales, which creates potential conflicts of interest that are managed through disclosures and a legal obligation to act in the client's best interest. The firm does not require a minimum account size to open an account.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Any | 1.70% |
Fees vary by portfolio type: Strategic, Tactical, Allocation & Defined Outcome portfolios charge 1.70% total; Private Wealth portfolios charge 1.50% total; Preservation portfolios charge 1.00% total. Fees are negotiable and subject to a $15 quarterly technology service fee per account.