Purpose Capital LLC provides fee-based financial planning, retirement preparation, debt reduction, cash flow management, and general consulting specifically designed for self-directed investors who prefer to manage their own trades. The firm operates as an advice-only practice, meaning it does not manage investment portfolios, hold client funds, or execute trades. Instead, Purpose Capital works collaboratively with clients to build a comprehensive vision and actionable roadmap. Services are structured across three primary engagements: an initial onboarding phase to establish a financial foundation and build a personalized plan, a maintenance phase offering ongoing subscription support and periodic check-ins, and special projects billed at an hourly rate for specific financial topics. The firm also publishes educational newsletters and hosts seminars and workshops. Purpose Capital was founded in 2026 and is wholly owned and operated by James D. Duby.
Fee Structure
Purpose Capital charges a subscription fee for ongoing financial planning and support, ranging from $150 to $300 per period depending on the agreed frequency (monthly, quarterly, or annually). Deliverables include:
- Scheduled check-in meetings
- Ongoing review of financial progress toward goals
- Adjustments to financial strategies as needed
- Access to the advisor for general financial questions
- Periodic updates or refinements to the financial plan
- Initial onboarding financial plan — $2,000 to $3,500 for a one-time comprehensive engagement including discovery, financial review, plan development, and a follow-up meeting
- Hourly consulting — $250 per hour for defined-scope advice and analysis on specific financial topics
- Workshops — $0 to $1,500 for group educational sessions
- Seminars — $1,500 to $5,000 for structured educational events