Bao, Lei

Lei Bao, Sole Proprietor is an investment advisory firm owned and operated by Lei Bao, providing personalized financial planning and investment advisory services primarily to individuals. The firm helps clients develop and implement investment and financial strategies tailored to their specific objectives, risk tolerance, liquidity needs, and time horizons. Services include financial planning, retirement planning, asset allocation recommendations, investment consulting, portfolio reviews, education funding planning, and general wealth management guidance. Recommendations typically involve mutual funds, exchange-traded funds, stocks, bonds, and cash equivalents using fundamental analysis and long-term asset allocation strategies. The firm operates on a non-discretionary basis, meaning clients retain ultimate control over their investment decisions and select their own broker-dealers and custodians. In addition to advisory services, the principal is active as a university faculty member, real estate broker, life insurance agent, and mortgage loan originator, which may create conflicts of interest when insurance products are recommended.