Sharma Everyday Finance is a sole proprietorship founded in May 2026, headquartered in Oakland, California, and registered as an investment advisor in California. Sharma Everyday Finance offers personalized financial planning, investment consulting, and direct investment management on an hourly basis. Services cover cash flow and budgeting analysis, retirement planning projections, investment allocation guidance, employee benefits analysis, tax-aware financial planning coordination, and general financial education and coaching. Sharma Everyday Finance structures hourly planning fees based on household income and savings to make services accessible. Clients hold funds in their personal brokerage accounts and may grant Sharma Everyday Finance trading authority without taking custody of assets. Sharma Everyday Finance emphasizes diversification and long-term strategic asset allocation based on Modern Portfolio Theory.
Fee Structure
Sharma Everyday Finance charges hourly fees for direct investment management based on actual time spent, using the same hourly rate structure as financial planning services.
- Lower income and savings — $125 per hour
- Moderate income and savings — $175 per hour
- Higher income and savings — $225 per hour
There are no percentage-of-assets fees or performance fees charged for managing investments.