Lucid Financial Planning

Lucid Financial Planning is a registered investment advisor founded in July 2026 and based in Colorado. Led by founder and principal Eric Davis, who is a Certified Financial Planner, the firm offers personalized investment management, ongoing financial planning, and project-based financial planning. Lucid Financial Planning operates as a fee-only firm, meaning compensation comes solely from client fees rather than commissions or product sales. Investment management services involve building customized portfolios using stocks, bonds, mutual funds, exchange-traded funds, and cash equivalents, with discretionary trading authority granted by the client. Portfolios are constructed using Modern Portfolio Theory and fundamental analysis, and the firm also accommodates socially responsible investing and environmental, social, and governance preferences. Financial planning covers a broad spectrum of topics including retirement projections, tax planning strategies, estate planning, cash flow and debt management, employee benefits, business consulting, and college savings. Clients can choose ongoing support to continuously monitor and update their financial plans or project-based planning for specific, one-time questions. Lucid Financial Planning has no account minimum requirements and custodies client assets through Charles Schwab & Co., Inc.