JM
CFP
JM
CFP

Jacqueline Mayer

43 Years of Experience
Portola Valley, CA
BrokerSells Insurance

Jacqueline Mayer is a CFP-designated registered investment advisor at Cetera Investment Advisers LLC, based in Portola Valley, CA, with 43 years of industry experience. Jacqueline operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

Portola Valley, CA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Jacqueline rents an office suite from Johanson & Yau and is not affiliated with them. She is also an agent for Avantax Insurance Agency/Services, selling insurance, and a manager at Mayer & Associates Advisory LLC, providing financial planning, investment, and insurance advisory services, taking nearly full-time.

Employment History
Current Registrations
Cetera Wealth Services, LLC
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
March 2022 - September 2025 · 3 yrs 6 mos
Avantax Investment Services, INC.Broker
March 2022 - September 2025 · 3 yrs 6 mos
LPL Financial LLC
September 2009 - March 2022 · 12 yrs 6 mos
LPL Financial LLCBroker
September 2009 - March 2022 · 12 yrs 6 mos
Associated Securities CORP.
April 2009 - September 2009 · 5 mos
Associated Securities CORP.Broker
April 2009 - September 2009 · 5 mos
Fsc Securities Corporation
April 2008 - April 2009 · 1 yr
Mayer, Moll & Associates
July 1997 - December 2013 · 16 yrs 5 mos
Fsc Securities CorporationBroker
April 1985 - April 2009 · 24 yrs
Waddell & Reed, INC.Broker
July 1982 - April 1985 · 2 yrs 9 mos
State Registrations17 states
AZCACODCFLGALANHNMNVOHORSCTNTXVTWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.