LC
CFP
LC
CFP

Louise Cole

41 Years of Experience
Wall, NJ
1 DisclosureSells Insurance

Louise Cole is a CFP-designated registered investment advisor at Equitable Advisors, LLC, based in Wall, NJ, with 41 years of industry experience. Louise operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4570 advisors
Number of Clients
69,432 clients
Average Client Portfolio
$548K average
Assets Under Management
$38.0B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

1967 Highway 34, Building C, Suite 201, Wall, NJ, 07719

Get directions

History

Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
October 2016
Settled
Other Business ActivitiesSells Insurance

Louise is a licensed insurance agent offering fixed insurance products and receives commissions. She is also the co-owner of Heritage Advisory Group, Inc., the operating entity for her advisory and insurance business, and the owner of Family Legacy Connect, a legacy planning company. These activities take up a significant portion of Louise's time.

Employment History
Current Registrations
Equitable Advisors, LLC
January 2026 - Present · 3 mos
Previous Registrations
Prosperity Capital Advisors
March 2017 - January 2026 · 8 yrs 10 mos
Heritage Advisory Group, INC.
February 2013 - March 2017 · 4 yrs 1 mo
Next Financial Group, INC.Broker
February 2013 - December 2016 · 3 yrs 10 mos
Next Financial Group, INC.
February 2013 - December 2016 · 3 yrs 10 mos
Grant Williams L.P.
August 2009 - March 2013 · 3 yrs 7 mos
Grant Williams L.P.Broker
August 2009 - March 2013 · 3 yrs 7 mos
Heritage Advisory Group, INC.
May 2005 - December 2012 · 7 yrs 7 mos
Fsc Securities Corporation
March 2003 - August 2009 · 6 yrs 5 mos
Fsc Securities CorporationBroker
May 1996 - August 2009 · 13 yrs 3 mos
Capital Analysts, IncorporatedBroker
April 1995 - May 1996 · 1 yr 1 mo
Tfs Securities, INC.Broker
September 1989 - April 1995 · 5 yrs 7 mos
Integrated Resources Equity CorporationBroker
December 1985 - October 1989 · 3 yrs 10 mos
Cardell & Associates, IncorporatedBroker
May 1985 - August 1985 · 3 mos
Pennsylvania Securities CompanyBroker
November 1983 - March 1985 · 1 yr 4 mos
State Registrations3 states
NCNJTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.