DM
CFP
DM
CFP

Daniel Murdock

40 Years of Experience
Salt Lake City, UT
2 DisclosuresBrokerSells Insurance

Daniel Murdock is a CFP-designated registered investment advisor at Equitable Advisors, LLC, based in Salt Lake City, UT, with 40 years of industry experience. Daniel operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4570 advisors
Number of Clients
69,432 clients
Average Client Portfolio
$548K average
Assets Under Management
$38.0B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

2825 E Cottonwood Parkway, Suite 430, Salt Lake City, UT, 84121

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
October 2005
Denied
Customer Dispute
June 2005
Denied
Other Business ActivitiesSells Insurance

Daniel works as a senior executive coach providing training and development, dedicating minimal time to this role. He is also approved to offer property and casualty insurance through Haggerty Insurance Agency and sell health and disability insurance, as well as other insurance products outside of Equitable Network.

Employment History
Current Registrations
Equitable Advisors, LLC
January 2011 - Present · 15 yrs 4 mos
Equitable Advisors, LLC
January 2011 - Present · 15 yrs 4 mos
Equitable Advisors, LLCBroker
January 2011 - Present · 15 yrs 4 mos
Previous Registrations
AXA Advisors, LLC
April 1997 - January 2011 · 13 yrs 9 mos
AXA Advisors, LLCBroker
July 1996 - January 2011 · 14 yrs 6 mos
The Equitable Life Assurance Society of the United StatesBroker
July 1996 - January 2000 · 3 yrs 6 mos
Mimlic Sales CorporationBroker
June 1992 - July 1996 · 4 yrs 1 mo
Nylife Securities INC.Broker
June 1985 - June 1992 · 7 yrs
State Registrations11 states
AZCACOHIIDNVORTNUTWAWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Daniel Murdock - Financial Advisor | TrueAdvisor