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Alma Lerseth

29 Years of Experience
New York, NY
Broker

Alma Lerseth is a registered investment advisor at Wells Fargo Advisors, based in New York, NY, with 29 years of industry experience. Their practice areas include Business Owners, Divorce Planning, Education Planning, Financial Planning & Coaching, and 2 more. Their firm serves 1,327,695 clients with $610B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
14703 advisors
IM Fee
Planning only
Assets Under Management
$606.0B

Fee Structure

Minimum Investment:$250K
  • Cash Flow Analysis — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Education Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Retirement Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Risk Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Wealth Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Divorce Planning — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Special Needs Analysis — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Sports & Entertainment — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Business Owner Planning — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.

The total fee per engagement can range up to $5,000 for clients with a net worth of $250,000 to $500,000, up to $12,500 for clients with a net worth over $500,000 to $1,000,000, and up to $25,000 for clients with a net worth over $1,000,000. Fees are subject to negotiation and may vary.

One-Time Plan:Up to $25,000
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Location

1 Penn Plaza 27th Fl, [Support Center], New York, NY, 10119

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alma consigns clothing, jewelry, watches, art, and decor through The Real Real, dedicating minimal time. She also works as a business advisor for GCE Research and owns rental property, both requiring minimal time commitment.

Employment History
Current Registrations
Wells Fargo Advisors
March 2020 - Present · 6 yrs 2 mos
Wells Fargo Clearing Services, LLC
March 2020 - Present · 6 yrs 2 mos
Wells Fargo Clearing Services, LLCBroker
March 2020 - Present · 6 yrs 2 mos
Previous Registrations
Wells Fargo Clearing Services, LLCBroker
May 2016 - April 2018 · 1 yr 11 mos
Wells Fargo Clearing Services, LLC
May 2016 - April 2018 · 1 yr 11 mos
First Republic Investment Management, INC.
September 2014 - January 2016 · 1 yr 4 mos
First Republic Securities Company, LLCBroker
September 2014 - January 2016 · 1 yr 4 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
February 2014 - September 2014 · 7 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
February 2014 - September 2014 · 7 mos
Morgan StanleyBroker
June 2009 - January 2014 · 4 yrs 7 mos
Morgan Stanley
June 2009 - January 2014 · 4 yrs 7 mos
Citigroup Global Markets INC.
December 2006 - June 2009 · 2 yrs 6 mos
Citigroup Global Markets INC.Broker
December 2006 - June 2009 · 2 yrs 6 mos
UBS Financial Services INC.
April 2005 - December 2006 · 1 yr 8 mos
UBS Financial Services INC.Broker
April 2005 - December 2006 · 1 yr 8 mos
Quest Capital Strategies, INC.Broker
June 2002 - April 2005 · 2 yrs 10 mos
Charles Schwab & CO., INC.Broker
September 1992 - June 2000 · 7 yrs 9 mos
State Registrations5 states
ARCAMANYUT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Alma Lerseth - Financial Advisor | TrueAdvisor