AC
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Alfonso Cobb

36 Years of Experience
Skokie, IL
Broker

Alfonso Cobb is a registered investment advisor at J.P. Morgan Securities LLC, based in Skokie, IL, with 36 years of industry experience. Alfonso operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Investment Management. Their firm serves 1,055,400 clients with $350B in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
13547 advisors
Number of Clients
1,055,400 clients
Average Client Portfolio
$334K average
Assets Under Management
$352.6B

Fee Structure

Minimum Investment:$50K
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $250K1.45%
$250K - $500K1.30%
$500K - $1000K1.15%
$1.0M - $2.0M1.00%
$2.0M - $5.0M0.75%
$5.0M - $10.0M0.65%
$10.0M - $15.0M0.55%
$15.0M - $25.0M0.50%
$25.0M - $50.0M0.40%
$50M+0.30%

The Advisory Fee rate for assets invested in the Fixed Income Advisory Program (FIAP) is 0.70%. The Advisory Fee rate for assets invested in the Liquidity Management Strategy (LMS) is 0.40%. Effective November 10, 2025 the Advisory Fee rate for new LMS investors and LMS proposals dated on or after November 10, 2025 will be 0.60%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

7941 Lincoln Ave Skokie, Skokie, IL, 60077

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alfonso is an adjunct professor at The American College of Financial Services and California Lutheran University, and the Managing Director/Owner of Cobb Consulting Group, LLC, a business coaching and consulting firm. He spends a few hours per week at The American College of Financial Services and minimal time at the other two roles.

Employment History
Current Registrations
J.P. Morgan Securities LLC
August 2024 - Present · 2 yrs 1 mo
J.P. Morgan Securities LLCBroker
July 2024 - Present · 2 yrs 2 mos
Previous Registrations
Fidelity Personal and Workplace Advisors
July 2018 - July 2021 · 3 yrs
Strategic Advisers LLC
March 2008 - July 2018 · 10 yrs 4 mos
Fidelity Brokerage Services LLCBroker
November 2007 - July 2021 · 13 yrs 8 mos
Harris Investor Services, INC.
December 2005 - September 2007 · 1 yr 9 mos
Harris Investor Services, INC.Broker
December 2005 - September 2007 · 1 yr 9 mos
Harrisdirect LLC
April 2004 - December 2005 · 1 yr 8 mos
Harrisdirect LLCBroker
January 2004 - December 2005 · 1 yr 11 mos
Charles Schwab & CO., INC.Broker
July 1987 - October 2003 · 16 yrs 3 mos
Linsco Financial Group, INC.Broker
January 1987 - December 1987 · 11 mos
First Jersey Securities, INC.Broker
February 1986 - November 1986 · 9 mos
First Investors CorporationBroker
October 1985 - February 1986 · 4 mos
State Registrations53 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTVirgin IslandsWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Alfonso Cobb - Financial Advisor | TrueAdvisor