LP
CFP
LP
CFP

Leonard Penrod

40 Years of Experience
Salt Lake City, UT
BrokerSells Insurance

Leonard Penrod is a CFP-designated registered investment advisor at Cetera Investment Advisers LLC, based in Salt Lake City, UT, with 40 years of industry experience. Leonard operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

Salt Lake City, UT

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Leonard is an independent insurance agent selling disability, fixed annuities, life/accident/health, and long-term care insurance products since 1981, dedicating a few hours per week. He also provides accounting services as a CPA and is the owner and registered representative of Penrod & Associates, dedicating full-time hours to securities and insurance sales.

Employment History
Current Registrations
Cetera Investment Advisers LLC
June 2023 - Present · 2 yrs 11 mos
Cetera Wealth Services, LLCBroker
September 2013 - Present · 12 yrs 8 mos
Previous Registrations
Cetera Advisor Networks LLC
September 2013 - June 2023 · 9 yrs 9 mos
Walnut Street Securities, INC.
July 2005 - September 2013 · 8 yrs 2 mos
Walnut Street Advisers INC
January 2001 - November 2006 · 5 yrs 10 mos
Walnut Street Securities, INC.Broker
March 1999 - September 2013 · 14 yrs 6 mos
Fortis Investors, INC.Broker
January 1992 - April 1999 · 7 yrs 3 mos
Amev Investors, INC.Broker
September 1987 - November 1989 · 2 yrs 2 mos
Richards InvestmentsBroker
April 1986 - January 1992 · 5 yrs 9 mos
Waddell & Reed, INC.Broker
March 1986 - May 1986 · 2 mos
State Registrations5 states
CAIANVUTWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Leonard Penrod - Financial Advisor | TrueAdvisor