BP
CFP · ChFC
BP
CFP · ChFC

Bruce Popper

36 Years of Experience
Urbandale, IA
BrokerSells Insurance

Bruce Popper is a CFP, ChFC-designated registered investment advisor at Integrity Alliance, LLC, based in Urbandale, IA, with 36 years of industry experience. Bruce operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

Loading...

Location

4135 NW Urbandale Dr, Urbandale, IA, 50322

Get directions

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business ActivitiesSells Insurance

Bruce is the owner of Collaborative Financial Strategist, consulting on estate, asset protection, insurance, and charitable planning. He also facilitates life insurance transactions and provides estate and insurance consultation as an employee of Lion Street Private Client Group, dedicating full-time hours to this role.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 8 mos
Integrity Alliance, LLC
November 2025 - Present · 8 mos
Previous Registrations
Lion Street Financial, LLCBroker
August 2020 - November 2025 · 5 yrs 3 mos
Lion Street Advisors, LLC
August 2020 - November 2025 · 5 yrs 3 mos
Tlg Advisors, INC.
August 2013 - August 2020 · 7 yrs
The Leaders Group, INC.Broker
July 2013 - August 2020 · 7 yrs 1 mo
The Leaders Group, INC.Broker
January 2013 - July 2013 · 6 mos
Ing Financial Partners, INC
February 2010 - December 2012 · 2 yrs 10 mos
Ing Financial Partners, INC.Broker
January 2010 - December 2012 · 2 yrs 11 mos
Wachovia Securities, LLC
August 2007 - April 2008 · 8 mos
Wachovia Securities, LLCBroker
July 2003 - April 2008 · 4 yrs 9 mos
Wachovia Securities, LLC
July 2003 - November 2006 · 3 yrs 4 mos
Prudential Securities Incorporated
August 1997 - July 2003 · 5 yrs 11 mos
Prudential Securities IncorporatedBroker
August 1997 - July 2003 · 5 yrs 11 mos
Linsco/private Ledger CORP.Broker
April 1996 - August 1997 · 1 yr 4 mos
Pruco Securities CorporationBroker
March 1991 - February 1996 · 4 yrs 11 mos
The Prudential Insurance Company of AmericaBroker
March 1991 - December 1993 · 2 yrs 9 mos
Mony Securities CORP.Broker
May 1987 - February 1991 · 3 yrs 9 mos
State Registrations11 states
AKCAFLIDKSNVNYOKORTXUT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.