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Franklin Rockwood

20 Years of Experience
Holladay, UT
Broker

Franklin Rockwood is a registered investment advisor at Strategic Advisers LLC, based in Holladay, UT, with 20 years of industry experience. Franklin operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Retirement Planning. Their firm serves 2,031,770 clients with $1100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
17027 advisors
Number of Clients
2,031,770 clients
Average Client Portfolio
$525K average
Assets Under Management
$1067.7B

Fee Structure

Minimum Investment:$50K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1.0M1.10%
$1.0M - $2.0M0.90%
$2.0M - $5.0M0.70%
$5M+0.50%

Fidelity Advisory Services: 1.10% on all assets. Wealth Management and Private Wealth Management: tiered fees as described above. Fees are subject to change and can be negotiated for certain accounts. Additional fees of up to 0.40% may apply for SMA Sleeves where advisory services are not provided solely by a Strategic Advisers affiliate.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Holladay, UT

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Strategic Advisers LLC
March 2025 - Present · 1 yr 2 mos
Fidelity Brokerage Services LLCBroker
January 2020 - Present · 6 yrs 4 mos
Previous Registrations
Fidelity Personal and Workplace Advisors
September 2020 - March 2025 · 4 yrs 6 mos
Metlife Securities INC.Broker
June 2008 - December 2009 · 1 yr 6 mos
Equitrust Marketing Services, LLCBroker
March 2003 - April 2008 · 5 yrs 1 mo
United Securities Alliance, INC.Broker
May 1999 - December 1999 · 7 mos
New England SecuritiesBroker
September 1997 - December 1998 · 1 yr 3 mos
Wma Securities, INC.Broker
March 1996 - August 1997 · 1 yr 5 mos
First Security Investor Services, INC.Broker
January 1992 - April 1994 · 2 yrs 3 mos
Mony Securities CORP.Broker
August 1989 - January 1992 · 2 yrs 5 mos
The Mutual Life Insurance Company of New YorkBroker
August 1989 - October 1990 · 1 yr 2 mos
State Registrations53 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTVirgin IslandsWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Franklin Rockwood - Financial Advisor | TrueAdvisor