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Shelley Herold

35 Years of Experience
Lakewood, CO
Broker

Shelley Herold is a registered investment advisor at Strategic Advisers LLC, based in Lakewood, CO, with 35 years of industry experience. Shelley operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Retirement Planning. Their firm serves 2,031,770 clients with $1100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
17027 advisors
Number of Clients
2,031,770 clients
Average Client Portfolio
$525K average
Assets Under Management
$1067.7B

Fee Structure

Minimum Investment:$50K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1.0M1.10%
$1.0M - $2.0M0.90%
$2.0M - $5.0M0.70%
$5M+0.50%

Fidelity Advisory Services: 1.10% on all assets. Wealth Management and Private Wealth Management: tiered fees as described above. Fees are subject to change and can be negotiated for certain accounts. Additional fees of up to 0.40% may apply for SMA Sleeves where advisory services are not provided solely by a Strategic Advisers affiliate.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

343 S Teller St, Lakewood, CO, 80226-7387

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Employment History
Current Registrations
Strategic Advisers LLC
March 2025 - Present · 1 yr 2 mos
Fidelity Brokerage Services LLC
December 2019 - Present · 6 yrs 5 mos
Fidelity Brokerage Services LLCBroker
December 2019 - Present · 6 yrs 5 mos
Previous Registrations
Fidelity Personal and Workplace Advisors
February 2020 - March 2025 · 5 yrs 1 mo
Noble Capital Markets, INC.Broker
August 2017 - November 2019 · 2 yrs 3 mos
Cirrus Research, LLCBroker
September 2016 - August 2017 · 11 mos
First Analysis Securities CorporationBroker
December 2007 - September 2016 · 8 yrs 9 mos
A. G. Edwards & Sons, INC.Broker
July 1999 - December 2007 · 8 yrs 5 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
November 1990 - July 1999 · 8 yrs 8 mos
Kemper Securities Group, INC.Broker
September 1990 - October 1990 · 1 mo
Boettcher & Company, INC.Broker
March 1990 - September 1990 · 6 mos
State Registrations51 states
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AdvisorBrokerBoth

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Exams
No exam information available for this advisor.