JL
ChFC
JL
ChFC

John Lady

36 Years of Experience
Greenville, SC
BrokerSells Insurance

John Lady is a ChFC-designated registered investment advisor at Diversify Advisory Services, LLC, based in Greenville, SC, with 36 years of industry experience. John is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 11 more. Their firm serves 5,322 clients with $4.6B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
116 advisors
Number of Clients
5,322 clients
Average Client Portfolio
$874K average
Assets Under Management
$4.6B

Fee Structure

Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.00%
$500K - $1.0M1.00%
$1.0M - $2.0M0.85%
$2.0M - $3.0M0.85%
$3.0M - $4.0M0.70%
$4.0M - $5.0M0.70%
$5M+0.50%

Advisory fees are negotiable and maximum annual rates are capped at 2.00% across most platforms. Certain platforms include additional strategy fees ranging from 0.15% to 0.75%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

330 Pelham Road, Suite 101B, Greenville, SC, 29615

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

John is an insurance agent for Dixon Wells-Life Insurance Brokerage, Mass Mutual, and Group Benefit Strategies since 1996, spending minimal time on these activities. He is also the President of John T. Lady Inc., an S Corporation for tax filing purposes, dedicating minimal time to this as well.

Employment History
Current Registrations
Diversify Advisory Services, LLC
December 2023 - Present · 2 yrs 10 mos
Dfpg Investments, LLCBroker
July 2016 - Present · 10 yrs 3 mos
Previous Registrations
Dfpg Investments, LLC
August 2016 - December 2023 · 7 yrs 4 mos
Vsr Advisory Services
September 2008 - July 2016 · 7 yrs 10 mos
Vsr Financial Services, INC.Broker
September 2008 - July 2016 · 7 yrs 10 mos
Northwestern Mutual Investment Services,llc
April 2006 - September 2008 · 2 yrs 5 mos
Robert W. Baird & CO. IncorporatedBroker
April 1999 - January 2002 · 2 yrs 9 mos
Northwestern Mutual Investment Services, LLCBroker
June 1990 - September 2008 · 18 yrs 3 mos
State Registrations12 states
AZCTDEFLGAILMNMONCPASCVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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