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JR
CFP
JR
CFP

John Roeller

LPL Financial LLC
25 Years of Experience
Seattle, WA
BrokerSells Insurance
View SEC Summary
View SEC Summary

John Roeller is a CFP-designated registered investment advisor at LPL Financial LLC, based in Seattle, WA, with 25 years of industry experience. John is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Investment Management, Retirement Planning. Their firm serves 1,986,990 clients with $820B in assets under management.

LPL Financial LLC
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
28221 advisors
Number of Clients
1,986,990 clients
Average Client Portfolio
$412K average
Assets Under Management
$819.1B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.50%

The maximum account fee is 2.50% and is negotiable between the client and the advisor. Fees are based on total assets in the account and payable quarterly in advance.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

314 W Galer Street Ste 102, Seattle, WA, 98119

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

John is an IAR with Financial Advocates Investment Management, spending most of his time providing financial planning, consulting, investment advice, and asset management services. He also operates under the DBAs J. Roeller Financial, LLC, Latona Financial Group, and Latona Wealth Partners, focusing on investment-related activities and registered product sales, and insurance through the broker-dealer.

Employment History
Current Registrations
LPL Financial LLC
June 2025 - Present · 1 yr 4 mos
LPL Financial LLCBroker
October 2010 - Present · 16 yrs
Previous Registrations
LPL Financial LLC
April 2025 - April 2025 · 0 mos
Financial Advocates Investment Management
May 2014 - August 2025 · 11 yrs 3 mos
LPL Financial LLC
November 2010 - October 2015 · 4 yrs 11 mos
Kms Financial Services, INC.Broker
January 2010 - August 2010 · 7 mos
Sun Life Financial Distributors, INC.Broker
June 2006 - December 2009 · 3 yrs 6 mos
Symetra Investment Services, INC.Broker
September 2002 - June 2006 · 3 yrs 9 mos
American Express Financial Advisors INC.Broker
March 1993 - January 1995 · 1 yr 10 mos
Ids Life Insurance CompanyBroker
March 1993 - January 1995 · 1 yr 10 mos
State Registrations13 states
ARAZCACOHIIDINMNNVORSCTXWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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