JR
CFP
JR
CFP

John Roeller

25 Years of Experience
Seattle, WA
BrokerSells Insurance

John Roeller is a CFP-designated registered investment advisor at LPL Financial LLC, based in Seattle, WA, with 25 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

314 W Galer Street Ste 102, Seattle, WA, 98119

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

John is an IAR with Financial Advocates Investment Management, spending most of his time providing financial planning, consulting, investment advice, and asset management services. He also operates under the DBAs J. Roeller Financial, LLC, Latona Financial Group, and Latona Wealth Partners, focusing on investment-related activities and registered product sales, and insurance through the broker-dealer.

Employment History
Current Registrations
LPL Financial LLC
June 2025 - Present · 11 mos
LPL Financial LLCBroker
October 2010 - Present · 15 yrs 7 mos
Previous Registrations
LPL Financial LLC
April 2025 - April 2025 · 0 mos
Financial Advocates Investment Management
May 2014 - August 2025 · 11 yrs 3 mos
LPL Financial LLC
November 2010 - October 2015 · 4 yrs 11 mos
Kms Financial Services, INC.Broker
January 2010 - August 2010 · 7 mos
Sun Life Financial Distributors, INC.Broker
June 2006 - December 2009 · 3 yrs 6 mos
Symetra Investment Services, INC.Broker
September 2002 - June 2006 · 3 yrs 9 mos
American Express Financial Advisors INC.Broker
March 1993 - January 1995 · 1 yr 10 mos
Ids Life Insurance CompanyBroker
March 1993 - January 1995 · 1 yr 10 mos
State Registrations13 states
ARAZCACOHIIDINMNNVORSCTXWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
John Roeller - Financial Advisor | TrueAdvisor