MH
CFP
MH
CFP

Mark Herman

34 Years of Experience
Traverse City, MI
Sells Insurance

Mark Herman is a CFP-designated registered investment advisor at Up North Financial, LLC, based in Traverse City, MI, with 34 years of industry experience. Mark operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, High Net Worth, Investment Management, Retirement Planning, and 1 more. Their firm serves 334 clients with $190M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
2 advisors
Number of Clients
334 clients
Average Client Portfolio
$557K average
Assets Under Management
$186.1M

Fee Structure

Planning is included in investment management (also available separately)

Up North Financial provides investment management services for an annual fee based on the value of your investments. The annual fee varies between 0.25% and 2.00% for asset-based fees and between $5,000 and $30,000 for fixed fees, depending on the value of the assets managed, your net worth, and the type of investment management services provided. UNF can negotiate a different fee rate for certain client holdings (e.g., held-away assets, accommodation accounts, alternative investments, etc.).

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Location

223 East State Street, Suite 200, Traverse City, MI, 49684

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Mark is a registered representative with Purshe Kaplan Sterling Investments, Inc., selling securities products. He is also an independent insurance agent, selling insurance products, dedicating about 10-20% of his time to each activity.

Employment History
Current Registrations
Up North Financial, LLC
December 2021 - Present · 4 yrs 5 mos
Previous Registrations
Up North Financial, LLC
September 2010 - June 2021 · 10 yrs 9 mos
Purshe Kaplan Sterling InvestmentsBroker
August 2009 - March 2022 · 12 yrs 7 mos
Morgan Stanley Smith BarneyBroker
June 2009 - August 2009 · 2 mos
Citigroup Global Markets INC.Broker
November 1996 - June 2009 · 12 yrs 7 mos
Metlife Securities INC.Broker
January 1992 - September 1996 · 4 yrs 8 mos
Metropolitan Life Insurance CompanyBroker
January 1992 - September 1996 · 4 yrs 8 mos
State Registrations2 states
MITX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Mark Herman - Financial Advisor | TrueAdvisor