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Dana Lyon

Capital Wise Advisory
31 Years of Experience
Wesley Chapel, FL
View SEC Summary
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Dana Lyon is a registered investment advisor at Capital Wise Advisory, based in Wesley Chapel, FL, with 31 years of industry experience. Dana operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Charitable Giving, Education Planning, Estate Planning, and 6 more. Their firm serves 11 clients with $4M in assets under management.

Capital Wise Advisory
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1 advisor
Number of Clients
11 clients
Average Client Portfolio
$363K average
Assets Under Management
$4.0M

Fee Structure

Minimum Investment:$350K
Investment management only (planning not offered)
Minimum Annual Fee:$6,000
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.20%
$500K - $2.0M1.00%
$2.0M - $5.0M0.85%
$5.0M - $10.0M0.50%
$10M+0.50%

Fees are negotiable. The firm has a minimum annual fee of $6,000. Fees for accounts over $10,000,000 are fully negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

28210 Paseo Drive Suite 190 Office 314, Wesley Chapel, FL, 33543

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Capital Wise Advisory
April 2024 - Present · 2 yrs 6 mos
Previous Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated
June 2011 - November 2023 · 12 yrs 5 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
June 2011 - November 2023 · 12 yrs 5 mos
Private Wealth Counsel, LLC
February 2011 - May 2011 · 3 mos
Amerivest Investment Management, LLC
June 2008 - July 2009 · 1 yr 1 mo
TD Ameritrade, INC.
June 2008 - July 2009 · 1 yr 1 mo
TD Ameritrade, INC.Broker
June 2008 - July 2009 · 1 yr 1 mo
Suntrust Investment Services, INC.
December 2006 - May 2008 · 1 yr 5 mos
Suntrust Investment Services, INC.Broker
December 2006 - May 2008 · 1 yr 5 mos
Investlinc Securities, LLCBroker
August 2005 - December 2006 · 1 yr 4 mos
Investlinc Wealth Management Group, LLC
June 2005 - December 2006 · 1 yr 6 mos
Associated Planners Investment Advisory INC
March 2005 - December 2006 · 1 yr 9 mos
Associated Securities CORP.Broker
March 2005 - December 2006 · 1 yr 9 mos
Charles Schwab & CO., INC.
March 2003 - March 2005 · 2 yrs
Charles Schwab & CO., INC.Broker
June 1997 - March 2005 · 7 yrs 9 mos
Ids Life Insurance CompanyBroker
July 1994 - July 2000 · 6 yrs
American Express Financial Advisors INC.Broker
July 1994 - June 1997 · 2 yrs 11 mos
American Express Financial Advisors INC.Broker
April 1993 - June 1994 · 1 yr 2 mos
Ids Life Insurance CompanyBroker
April 1993 - June 1994 · 1 yr 2 mos
State Registrations2 states
FLGA
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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