CL
CFP
CL
CFP

Craig Lytle

26 Years of Experience
Austin, TX
BrokerSells Insurance

Craig Lytle is a CFP-designated registered investment advisor at Integrity Alliance, LLC, based in Austin, TX, with 26 years of industry experience. Craig operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

300 Colorado, Suite 2600, Austin, TX, 78701

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Craig is an independent insurance agent selling life, accident, health, and property/casualty insurance, dedicating about 10-20% of his time. He is also an owner of Income and Estate Planning Partners, P.A., a C-Corporation and DBA name for his work as a registered representative and investment advisor representative with Lion Street Financial and Lion Street Advisors, also taking about 10-20% of his time.

Employment History
Current Registrations
Integrity Alliance, LLC
November 2025 - Present · 8 mos
Integrity Alliance, LLC.Broker
November 2025 - Present · 8 mos
Integrity Alliance, LLC.
November 2025 - Present · 8 mos
Previous Registrations
Lion Street Financial, LLCBroker
August 2020 - November 2025 · 5 yrs 3 mos
Lion Street Advisors, LLC
August 2020 - November 2025 · 5 yrs 3 mos
Signator Investors, INC.Broker
May 2016 - October 2018 · 2 yrs 5 mos
Signator Investors, INC.
May 2016 - October 2018 · 2 yrs 5 mos
Transamerica Financial Advisors, INCBroker
February 2011 - May 2016 · 5 yrs 3 mos
Transamerica Financial Advisors, INC.
February 2011 - May 2016 · 5 yrs 3 mos
Spc
March 2009 - February 2011 · 1 yr 11 mos
Sammons Securities Company, LLCBroker
January 2009 - February 2011 · 2 yrs 1 mo
MML Investors Services, INC.
March 2007 - January 2009 · 1 yr 10 mos
MML Investors Services, INC.Broker
October 2006 - January 2009 · 2 yrs 3 mos
Metlife Securities INC.
March 2004 - September 2006 · 2 yrs 6 mos
Metlife Securities INC.Broker
August 2003 - September 2006 · 3 yrs 1 mo
Metropolitan Life Insurance CompanyBroker
August 2003 - September 2006 · 3 yrs 1 mo
AXA Advisors, LLC
February 2000 - August 2003 · 3 yrs 6 mos
AXA Advisors, LLCBroker
February 1998 - August 2003 · 5 yrs 6 mos
The Equitable Life Assurance Society of the United StatesBroker
February 1998 - January 2000 · 1 yr 11 mos
State Registrations10 states
AZCTDEFLMDNCNJPASCVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.