EH
CFP · ChFC
EH
CFP · ChFC

Eric Heiting

28 Years of Experience
Madison, WI
1 DisclosureSells Insurance

Eric Heiting is a CFP, ChFC-designated registered investment advisor at Central Wealth Management LLC, based in Madison, WI, with 28 years of industry experience. Eric operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, High Net Worth, Investment Management, Retirement Planning. Their firm serves 166 clients with $140M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1 advisor
Number of Clients
166 clients
Average Client Portfolio
$824K average
Assets Under Management
$136.8M

Fee Structure

Minimum Investment:None
Planning is included in investment management
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $250K1.30%
$250K - $500K1.20%
$500K - $1.0M1.05%
$1.0M - $2.0M0.95%
$2.0M - $5.0M0.90%
$5.0M - $10.0M0.75%
$10M+0.60%

Central Wealth Management has the sole discretion to negotiate fees that are lower than the standard fee or to waive fees. Fees are charged monthly in advance based on the market value of assets on the last business day of the previous month.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

1111 Deming Way, Suite 103, Madison, WI, 53717

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History

Regulatory History (1)
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Customer Dispute
May 2010
Settled
Other Business ActivitiesSells Insurance

Eric is involved in several business activities, including insurance brokering, a family graphic design business, and various investment-related roles such as managing director of Vario Equity LLC and managing principal of Central Wealth Management, LLC and PMMSF Partners, LLC. He dedicates minimal time to insurance brokering and full-time to Central Wealth Management, LLC.

Employment History
Current Registrations
Central Wealth Management LLC
February 2026 - Present · 8 mos
Pmmsf Partners, LLC
August 2020 - Present · 6 yrs 2 mos
Previous Registrations
Atlas
June 2025 - January 2026 · 7 mos
Central Wealth Management LLC
June 2018 - September 2025 · 7 yrs 3 mos
Eagle Strategies LLC
March 2005 - June 2018 · 13 yrs 3 mos
Nylife Securities LLCBroker
June 1998 - June 2018 · 20 yrs
State Registrations1 state
WI
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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