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Diana Falkenhainer

24 Years of Experience
La Canada, CA
Broker

Diana Falkenhainer is a registered investment advisor at J.P. Morgan Securities LLC, based in La Canada, CA, with 24 years of industry experience. Diana operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Investment Management. Their firm serves 1,055,400 clients with $350B in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
13547 advisors
Number of Clients
1,055,400 clients
Average Client Portfolio
$334K average
Assets Under Management
$352.6B

Fee Structure

Minimum Investment:$50K
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $250K1.45%
$250K - $500K1.30%
$500K - $1000K1.15%
$1.0M - $2.0M1.00%
$2.0M - $5.0M0.75%
$5.0M - $10.0M0.65%
$10.0M - $15.0M0.55%
$15.0M - $25.0M0.50%
$25.0M - $50.0M0.40%
$50M+0.30%

The Advisory Fee rate for assets invested in the Fixed Income Advisory Program (FIAP) is 0.70%. The Advisory Fee rate for assets invested in the Liquidity Management Strategy (LMS) is 0.40%. Effective November 10, 2025 the Advisory Fee rate for new LMS investors and LMS proposals dated on or after November 10, 2025 will be 0.60%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

749 Foothill Blvd., La Canada, CA, 91011

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Diana owns rental property in Palm Springs, CA with her spouse since 2022. This activity is investment-related and requires minimal time.

Employment History
Current Registrations
J.P. Morgan Securities LLCBroker
December 2025 - Present · 5 mos
J.P. Morgan Securities LLC
December 2025 - Present · 5 mos
Previous Registrations
Wells Fargo Advisors
December 2014 - October 2025 · 10 yrs 10 mos
Wells Fargo Clearing Services, LLCBroker
December 2014 - October 2025 · 10 yrs 10 mos
Ameriprise Financial Services, INC.Broker
July 2014 - December 2014 · 5 mos
Ameriprise Financial Services, INC.
July 2014 - December 2014 · 5 mos
Wells Fargo Advisors, LLCBroker
January 2011 - February 2014 · 3 yrs 1 mo
Wells Fargo Advisors, LLC
January 2011 - February 2014 · 3 yrs 1 mo
Wells Fargo Investments, LLCBroker
May 2010 - January 2011 · 8 mos
Wells Fargo Investments, LLC
May 2010 - January 2011 · 8 mos
UBS Financial Services INC.
November 2008 - February 2009 · 3 mos
UBS Financial Services INC.Broker
November 2008 - February 2009 · 3 mos
RBC Capital Markets Corporation
July 2008 - December 2008 · 5 mos
RBC Capital Markets CorporationBroker
May 2008 - December 2008 · 7 mos
Wells Fargo Brokerage Services, L.L.C.Broker
December 2001 - May 2008 · 6 yrs 5 mos
Wells Fargo Institutional Securities, LLCBroker
November 2001 - May 2008 · 6 yrs 6 mos
UBS Painewebber INC.Broker
February 2000 - August 2001 · 1 yr 6 mos
Salomon Smith Barney INC.Broker
February 1999 - May 1999 · 3 mos
American Express Financial Advisors INC.Broker
September 1998 - October 1998 · 1 mo
Ids Life Insurance CompanyBroker
September 1998 - October 1998 · 1 mo
State Registrations27 states
ALAZCACOFLGAHIIAILINMDMIMSMTNCNMNVNYOKORTNTXUTVAWAWIWV
AdvisorBrokerBoth

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Exams
No exam information available for this advisor.
Diana Falkenhainer - Financial Advisor | TrueAdvisor