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Peter Po

26 Years of Experience
San Mateo, CA
27 DisclosuresBrokerSells Insurance

Peter Po is a registered investment advisor at Emerson Equity LLC, based in San Mateo, CA, with 26 years of industry experience. Peter operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Insurance Planning, Investment Management. Their firm serves 679 clients with $330M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
123 advisors
Number of Clients
679 clients
Average Client Portfolio
$483K average
Assets Under Management
$327.9M

Fee Structure

Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $1.0M2.50%
$1M+2.25%

Fees are negotiable. The Advisor, as a registered Broker-Dealer, also receives 12b-1 fees for certain mutual fund transactions.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

155 Bovet Road, Suite 725, San Mateo, CA, 94402

Get directions

History

Regulatory History (27)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
December 2025
Pending
Customer Dispute
August 2025
Settled
Customer Dispute
July 2025
Pending
Customer Dispute
June 2025
Pending
Customer Dispute
May 2025
Pending
Customer Dispute
May 2025
Pending
Customer Dispute
March 2025
Settled
Customer Dispute
March 2025
Settled
Customer Dispute
November 2024
Pending
Customer Dispute
November 2024
Settled
Customer Dispute
May 2024
Settled
Customer Dispute
May 2024
Settled
Customer Dispute
April 2024
Settled
Customer Dispute
December 2023
Settled
Customer Dispute
September 2023
Settled
Customer Dispute
August 2023
Settled
Customer Dispute
July 2023
Settled
Customer Dispute
April 2023
Settled
Customer Dispute
March 2023
Settled
Customer Dispute
November 2022
Settled
Customer Dispute
August 2022
Settled
Customer Dispute
June 2022
Settled
Customer Dispute
June 2022
Settled
Customer Dispute
April 2022
Settled
Customer Dispute
September 2021
Settled
Employment Separation After Allegations
August 2015
Customer Dispute
January 2001
Settled
Other Business ActivitiesSells Insurance

Peter is an agent/owner of Peter Po Insurance Services, selling annuities, life, and health insurance since 1998. This takes about 10-20% of his time, with 30 minutes weekly during securities trading hours, and involves sales and management.

Employment History
Current Registrations
Emerson Equity LLC
May 2024 - Present · 2 yrs 2 mos
Emerson Equity LLCBroker
May 2024 - Present · 2 yrs 2 mos
Previous Registrations
Ni Advisors
August 2015 - May 2024 · 8 yrs 9 mos
Ni AdvisorsBroker
August 2015 - May 2024 · 8 yrs 9 mos
Voya Financial Advisors, INC.
October 2007 - August 2015 · 7 yrs 10 mos
Voya Financial Advisors, INC.Broker
September 2007 - August 2015 · 7 yrs 11 mos
Metlife Securities INC.
September 2004 - October 2007 · 3 yrs 1 mo
Metlife Securities INC.Broker
September 2004 - October 2007 · 3 yrs 1 mo
Metropolitan Life Insurance CompanyBroker
September 2004 - July 2007 · 2 yrs 10 mos
Mony Securities CorporationBroker
December 2002 - August 2004 · 1 yr 8 mos
Merrill Lynch Pierce Fenner & Smith INC.
March 2001 - August 2002 · 1 yr 5 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
March 2001 - August 2002 · 1 yr 5 mos
Citicorp Investment ServicesBroker
February 2000 - February 2001 · 1 yr
Dean Witter Reynolds INC.Broker
September 1998 - February 2000 · 1 yr 5 mos
State Registrations5 states
CANMNVTXWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.