HH
CFP
HH
CFP

Howard Hertz

27 Years of Experience
Pleasanton, CA
Broker

Howard Hertz is a CFP-designated registered investment advisor at Cetera Investment Advisers LLC, based in Pleasanton, CA, with 27 years of industry experience. Howard operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

5506 Sunol Blvd, Suite 100, Pleasanton, CA, 94566

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business Activities

Howard owns Tri-Valley Tax & Financial Services, providing accounting, tax, and financial services, dedicating nearly full-time hours to it. He also has interests in tax software sales, real estate/mortgage services, and rental properties, requiring minimal time.

Employment History
Current Registrations
Cetera Financial Specialists LLC
May 2021 - Present · 5 yrs
Cetera Investment Advisers LLC
May 2021 - Present · 5 yrs
Cetera Financial Specialists LLCBroker
May 2021 - Present · 5 yrs
Previous Registrations
Avantax Advisory Services
December 1999 - June 2021 · 21 yrs 6 mos
Avantax Investment Services, INC.Broker
December 1998 - June 2021 · 22 yrs 6 mos
State Registrations11 states
AZCAFLMANCOHORSCTXUTVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.