GE
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Gene Esplin

27 Years of Experience
Pocatello, ID
2 Disclosures

Gene Esplin is a registered investment advisor at Merit Financial Advisors, based in Pocatello, ID, with 27 years of industry experience. Gene operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Investment Management, and 2 more. Their firm serves 14,417 clients with $11B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
243 advisors
Number of Clients
14,417 clients
Average Client Portfolio
$734K average
Assets Under Management
$10.6B

Fee Structure

Merit Financial Group charges an annual investment advisory fee of up to 2.50% of the assets in your account. This fee is negotiable and can depend on the investment advisor representative, the value of your account, the types of assets, the complexity of your portfolio, your financial situation, how actively your portfolio is traded, anticipated future assets, your relationship with the advisor, and any additional services you request. Clients of independent contractor advisors pay an additional platform fee of 0.25% or 0.35% depending on who manages the account.

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Location

275 S. 5th Ave, Ste 151, Pocatello, ID, 83201

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History

Regulatory History (2)
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Customer Dispute
April 2020
Withdrawn
Customer Dispute
December 2019
Settled
Other Business Activities

Gene is a member-manager of several LLCs, including holding, management, and real estate development companies. He spends about a quarter of his time with Sanctuary Wealth Management LLC and minimal time with the other entities.

Employment History
Current Registrations
Merit Financial Advisors
March 2025 - Present · 1 yr 1 mo
Previous Registrations
Fiduciary Services LLC
May 2024 - August 2025 · 1 yr 3 mos
Kalos Capital, INC.Broker
October 2015 - September 2019 · 3 yrs 11 mos
Triad Advisors, INC.Broker
December 2008 - October 2015 · 6 yrs 10 mos
Sanctuary Wealth Management, LLC
November 2008 - March 2025 · 16 yrs 4 mos
Cambridge Investment Research Advisors, INC.
March 2005 - December 2008 · 3 yrs 9 mos
Cambridge Investment Research, INC.Broker
January 2004 - December 2008 · 4 yrs 11 mos
Cambridge Investment Reserarch, INC.
January 2004 - March 2005 · 1 yr 2 mos
Ing Financial Partners, INC
February 1999 - January 2004 · 4 yrs 11 mos
Ing Financial Partners, INC.Broker
November 1998 - January 2004 · 5 yrs 2 mos
Waddell & Reed, INC.Broker
October 1998 - November 1998 · 1 mo
State Registrations2 states
IDTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Gene Esplin - Financial Advisor | TrueAdvisor