JR
CFP
JR
CFP

John Ratchford

16 Years of Experience
Atlanta, GA
Broker

John Ratchford is a CFP-designated registered investment advisor at LPL Enterprise, LLC, based in Atlanta, GA, with 16 years of industry experience. John operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Investment Management, Retirement Planning, and 1 more. Their firm serves 86,726 clients with $19B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
3039 advisors
Number of Clients
86,726 clients
Average Client Portfolio
$217K average
Assets Under Management
$18.9B

Fee Structure

LPLE provides access to investment management through third-party asset management programs (TAMPs) and LPL's Model Wealth Portfolios (MWP). For TAMPs, the fees are negotiated with the LPLE representative, typically up to 2% of the assets managed, but may be higher in certain circumstances. The TAMP sponsor also charges a fee. For MWP, clients are charged an annual account fee that includes an advisory fee (maximum 2.35% and is negotiable) and a manager fee (0% to 0.60%).

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Location

3343 Peachtree Road, N.E., Suite 700, Atlanta, GA, 30326

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
LPL Enterprise, LLC
November 2025 - Present · 6 mos
LPL Enterprise, LLCBroker
October 2025 - Present · 7 mos
Previous Registrations
Vci Wealth Management LLC
August 2023 - August 2023 · 0 mos
Advocacy Wealth Management, LLC
July 2017 - December 2019 · 2 yrs 5 mos
Fsc Securities Corporation
May 2011 - November 2013 · 2 yrs 6 mos
Fsc Securities CorporationBroker
March 2011 - November 2013 · 2 yrs 8 mos
Royal Alliance Associates, INC.Broker
September 2007 - February 2011 · 3 yrs 5 mos
Princor Financial Services CorporationBroker
June 2004 - September 2007 · 3 yrs 3 mos
Princor Financial Services CorporationBroker
July 2001 - December 2003 · 2 yrs 5 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
April 2000 - March 2001 · 11 mos
E*trade Securities, INC.Broker
July 1999 - April 2000 · 9 mos
Ids Life Insurance CompanyBroker
March 1999 - July 1999 · 4 mos
American Express Financial Advisors INC.Broker
March 1999 - July 1999 · 4 mos
State Registrations1 state
GA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.