WP
CFP
WP
CFP

William Prentice

26 Years of Experience
Rochester, NY
BrokerSells Insurance

William Prentice is a CFP-designated registered investment advisor at LPL Financial LLC, based in Rochester, NY, with 26 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

1150 Penfield Road, Rochester, NY, 14625

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

William is a registered representative with Cadaret, Grant & Co. Inc. and owner of Prentice Wealth Management, LLC. He also sells life, accident, health, and variable life insurance, owns real estate holding companies, and has equity in a clothing company.

Employment History
Current Registrations
LPL Financial LLCBroker
July 2025 - Present · 10 mos
LPL Financial LLC
July 2025 - Present · 10 mos
Prentice Wealth Management LLC
April 2021 - Present · 5 yrs 1 mo
Previous Registrations
Cadaret, Grant & CO., INC.Broker
February 2008 - July 2025 · 17 yrs 5 mos
Cadaret Grant & CO INC
February 2008 - July 2025 · 17 yrs 5 mos
Gunnallen Financial, INC
March 2005 - February 2008 · 2 yrs 11 mos
Gunnallen Financial, INCBroker
February 2005 - February 2008 · 3 yrs
Northwestern Mutual Investment Services, LLCBroker
September 1999 - February 2005 · 5 yrs 5 mos
Robert W. Baird & CO. IncorporatedBroker
September 1999 - January 2002 · 2 yrs 4 mos
State Registrations35 states
AKARAZCACOCTFLGAHIINLAMAMDMEMIMOMSNCNHNJNMNVNYOHORPARISCTNTXUTVAVTWIWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
William Prentice - Financial Advisor | TrueAdvisor