HB
HB

Heidi Bird

23 Years of Experience
Cottonwood, AZ
Broker

Heidi Bird is a registered investment advisor at Rfg Advisory, LLC, based in Cottonwood, AZ, with 23 years of industry experience. Heidi operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Investment Management, and 2 more. Their firm serves 13,845 clients with $6.1B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
162 advisors
Number of Clients
13,845 clients
Average Client Portfolio
$442K average
Assets Under Management
$6.1B

Fee Structure

RFG Advisory charges a fee based on a percentage of the value of your portfolio. This fee covers the Financial Advisor's services, an RFG platform fee (up to 0.50%), and potentially a strategist fee. The total fee can vary depending on the services provided and the Financial Advisor you work with. Fees are billed quarterly, in advance. Accounts under $10,000 managed through SMArtX incur an additional $10 per month platform fee.

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Location

120 Quail Trail, Cottonwood, AZ, 86326

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Heidi is a board member for Sedona Recycles, dedicating minimal time. She is also a registered representative and provides client services through Cambium Wealth and Legacy Strategies, taking about a quarter of her time.

Employment History
Current Registrations
Private Client Services, LLCBroker
November 2025 - Present · 8 mos
Rfg Advisory, LLC
November 2025 - Present · 8 mos
Previous Registrations
Independent Financial Group, LLC
January 2022 - November 2025 · 3 yrs 10 mos
Independent Financial Group, LLCBroker
January 2022 - November 2025 · 3 yrs 10 mos
Thrivent Investment Management INC.
August 2011 - January 2022 · 10 yrs 5 mos
Thrivent Investment Management INC.Broker
July 2011 - January 2022 · 10 yrs 6 mos
Waddell & Reed, INC.
May 2009 - July 2011 · 2 yrs 2 mos
Waddell & Reed, INC.Broker
May 2008 - July 2011 · 3 yrs 2 mos
Thrivent Investment Management INC.
April 2006 - May 2008 · 2 yrs 1 mo
Thrivent Investment Management INC.Broker
March 2005 - May 2008 · 3 yrs 2 mos
RBC Dain Rauscher INC.Broker
February 2002 - September 2004 · 2 yrs 7 mos
State Registrations14 states
AZCOIAIDILMONCNMNVOKORTXUTWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Heidi Bird - Financial Advisor | TrueAdvisor