DS
CFP
DS
CFP

Dana Seto-Chun

23 Years of Experience
Walnut Creek, CA
1 DisclosureBroker

Dana Seto-Chun is a CFP-designated registered investment advisor at LPL Enterprise, LLC, based in Walnut Creek, CA, with 23 years of industry experience. Dana operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Investment Management, Retirement Planning, and 1 more. Their firm serves 86,726 clients with $19B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
3039 advisors
Number of Clients
86,726 clients
Average Client Portfolio
$217K average
Assets Under Management
$18.9B

Fee Structure

LPLE provides access to investment management through third-party asset management programs (TAMPs) and LPL's Model Wealth Portfolios (MWP). For TAMPs, the fees are negotiated with the LPLE representative, typically up to 2% of the assets managed, but may be higher in certain circumstances. The TAMP sponsor also charges a fee. For MWP, clients are charged an annual account fee that includes an advisory fee (maximum 2.35% and is negotiable) and a manager fee (0% to 0.60%).

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Location

1255 Treat Blvd., Suite 300, Walnut Creek, CA, 94597

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History

Regulatory History (1)
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Employment Separation After Allegations
July 2014
Employment History
Current Registrations
LPL Enterprise, LLCBroker
November 2024 - Present · 1 yr 6 mos
LPL Enterprise, LLC
November 2024 - Present · 1 yr 6 mos
Previous Registrations
Prudential Financial Planning Services
August 2021 - November 2024 · 3 yrs 3 mos
Pruco Securities, LLC.Broker
August 2021 - November 2024 · 3 yrs 3 mos
Tiaa-Cref Individual & Institutional Services, LLCBroker
October 2014 - December 2019 · 5 yrs 2 mos
Advice and Planning Services
October 2014 - December 2019 · 5 yrs 2 mos
Schwab Private Client Investment Advisory, INC.
January 2012 - August 2014 · 2 yrs 7 mos
Charles Schwab & CO., INC.
October 2006 - December 2011 · 5 yrs 2 mos
Charles Schwab & CO., INC.Broker
June 2000 - August 2014 · 14 yrs 2 mos
State Registrations22 states
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AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.