DW
CFP
DW
CFP

David Whitfield

24 Years of Experience
Louisville, KY
2 DisclosuresBroker

David Whitfield is a CFP-designated registered investment advisor at Strategic Advisers LLC, based in Louisville, KY, with 24 years of industry experience. David operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Financial Planning & Coaching, Retirement Planning. Their firm serves 2,031,770 clients with $1100B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
17027 advisors
Number of Clients
2,031,770 clients
Average Client Portfolio
$525K average
Assets Under Management
$1067.7B

Fee Structure

Minimum Investment:$50K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1.0M1.10%
$1.0M - $2.0M0.90%
$2.0M - $5.0M0.70%
$5M+0.50%

Fidelity Advisory Services: 1.10% on all assets. Wealth Management and Private Wealth Management: tiered fees as described above. Fees are subject to change and can be negotiated for certain accounts. Additional fees of up to 0.40% may apply for SMA Sleeves where advisory services are not provided solely by a Strategic Advisers affiliate.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Louisville, KY

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
April 2016
Denied
Criminal
July 1996
Final Disposition
Employment History
Current Registrations
Strategic Advisers LLC
March 2025 - Present · 1 yr 2 mos
Fidelity Brokerage Services LLC
May 2011 - Present · 15 yrs
Fidelity Brokerage Services LLCBroker
May 2011 - Present · 15 yrs
Previous Registrations
Fidelity Personal and Workplace Advisors
July 2018 - March 2025 · 6 yrs 8 mos
Strategic Advisers LLC
May 2011 - July 2018 · 7 yrs 2 mos
Charles Schwab & CO., INC.
April 2009 - April 2011 · 2 yrs
Charles Schwab & CO., INC.Broker
April 2009 - April 2011 · 2 yrs
Chase Investment Services CORP.
March 2008 - February 2009 · 11 mos
Chase Investment Services CORP.Broker
March 2008 - February 2009 · 11 mos
Strategic Advisers, INC.
March 2006 - February 2008 · 1 yr 11 mos
Fidelity Brokerage Services LLCBroker
July 2001 - February 2008 · 6 yrs 7 mos
State Registrations23 states
AZCACOFLGAHIILINKYMAMDMIMNMOMTNCNYOHPATNTXVAWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
David Whitfield - Financial Advisor | TrueAdvisor