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Gerard Cella

22 Years of Experience
New York, NY
Broker

Gerard Cella is a registered investment advisor at UBS Financial Services INC., based in New York, NY, with 22 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Retirement Planning, and 1 more. Their firm serves 1,134,581 clients with $810B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
9502 advisors
IM Fee
Planning only
Assets Under Management
$808.8B

Fee Structure

UBS Financial Services Inc. offers financial planning services for a fee, with costs ranging from $500 to $50,000, though most clients pay between $1,000 and $10,000. Fees exceeding $50,000 but not more than $100,000 may be permitted for complex situations involving relationships with a net worth of $100 million or more. The fees are negotiable and may vary based on the range of services selected, the scope of the engagement, the complexity of the services, the nature and amount of client assets involved, and the financial advisor's business model.

One-Time Plan:$500 - $50,000
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Location

299 Park Ave, 8th, 9th 11th FLOOR, New York, NY, 10171

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Gerard is a partner in 13 South Shore Trail LLC, a real estate property, since 2013. He is also the proprietor/owner of 3415 West End LLC since 2025, which is investment-related.

Employment History
Current Registrations
UBS Financial Services INC.
April 2008 - Present · 18 yrs 1 mo
UBS Financial Services INC.Broker
April 2008 - Present · 18 yrs 1 mo
Previous Registrations
UBS Securities LLCBroker
January 2011 - July 2014 · 3 yrs 6 mos
Deutsche Bank Securities INC.Broker
May 2006 - March 2008 · 1 yr 10 mos
UBS International INC.Broker
June 2001 - May 2004 · 2 yrs 11 mos
Funds Distributor, INC.Broker
June 2000 - August 2000 · 2 mos
State Registrations13 states
ALCACTFLMAMDNJNVNYOHTNTXUT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.