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William Finnie

24 Years of Experience
Rome, GA
BrokerSells Insurance

William Finnie is a registered investment advisor at Dempsey Lord Smith, LLC, based in Rome, GA, with 24 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 2 more. Their firm serves 2,731 clients with $580M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
37 advisors
Number of Clients
2,731 clients
Average Client Portfolio
$213K average
Assets Under Management
$580.5M

Fee Structure

Minimum Investment:$10K

Dempsey Lord Smith offers several ways to manage your investments:

  • Portfolio Management: DLS manages your investments directly, buying and selling securities as they see fit.
  • Model Portfolio Management: DLS uses pre-built investment models (Growth & Income, Income, ETF/Mutual Fund) to manage your portfolio.
  • Wealth Management Platform: DLS uses third-party asset managers through the Fidelity Managed Account Solutions Program or DLS's own wrap fee program.
  • Advisor Referral Program: DLS refers you to a third-party asset manager.

The maximum annual fee for portfolio management is 2.50% (2.00% in Alabama). The specific fee is negotiable. DLS receives a portion of the fee collected by third-party asset managers.

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Location

901 N Broad Street, Suite 400, Rome, GA, 30161

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

William is an agency specialist for life and fixed insurance sales and service through William Baxter & Associates and The Baxter Agency, dedicating full-time hours to these activities. He also participates in an employee benefit program called Proactive Health Management Plan for about 10-20% of his time.

Employment History
Current Registrations
Dempsey Lord Smith, LLC
January 2026 - Present · 8 mos
Cambridge Investment Research Advisors, INC.
November 2025 - Present · 10 mos
Cambridge Investment Research, INC.Broker
November 2025 - Present · 10 mos
Cambridge Investment Research, INC.
November 2025 - Present · 10 mos
Previous Registrations
Dempsey Lord Smith, LLC
October 2014 - December 2025 · 11 yrs 2 mos
Dempsey Lord Smith, LLCBroker
October 2014 - November 2025 · 11 yrs 1 mo
Kovack Securities INC.Broker
October 2014 - October 2014 · 0 mos
Resource Horizons Investment Advisory, INC.
February 2009 - November 2014 · 5 yrs 9 mos
Resource Horizons Group LLCBroker
February 2008 - October 2014 · 6 yrs 8 mos
Jefferson Pilot Securities CorporationBroker
August 2002 - February 2008 · 5 yrs 6 mos
Ameritas Investment CORP.Broker
April 2001 - July 2002 · 1 yr 3 mos
State Registrations21 states
ALCACOGAIDILINKYMNMOMSNCNDNYOHOKPASCTXUTVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.