MH
CFP
MH
CFP

Marc Horner

25 Years of Experience
Wheaton, IL
1 DisclosureSells Insurance

Marc Horner is a CFP-designated registered investment advisor at Pure Financial Advisors, LLC, based in Wheaton, IL, with 25 years of industry experience. Marc operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, High Net Worth, Investment Management, and 2 more. Their firm serves 7,509 clients with $11B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
81 advisors
Number of Clients
7,509 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$11.1B

Fee Structure

Planning is included in investment management
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $350K1.60%
$350K - $500K1.25%
$500K - $750K1.00%
$750K - $1.0M0.90%
$1.0M - $2.0M0.85%
$2.0M - $3.0M0.80%
$3.0M - $4.0M0.75%
$4.0M - $5.0M0.70%
$5.0M - $10.0M0.50%
$10M+0.50%

For client relationships exceeding $10 million, advisory fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

104 East Roosevelt Road, Suite 100, Wheaton, IL, 60187

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History

Regulatory History (1)
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Regulatory
July 2019
Final
Other Business ActivitiesSells Insurance

Marc is the president of HighTide Media LLC, focused on financial education, and a member of Long Point Properties, LLC, which owns commercial real estate. He also sells life insurance through Ash Brokerage, dedicating minimal time to each activity.

Employment History
Current Registrations
Pure Financial Advisors, LLC
April 2025 - Present · 1 yr 1 mo
Previous Registrations
Fairhaven Wealth Management, LLC
March 2015 - October 2025 · 10 yrs 7 mos
Triad Advisors LLCBroker
January 2015 - April 2019 · 4 yrs 3 mos
UBS Financial Services INC.Broker
November 2008 - January 2015 · 6 yrs 2 mos
UBS Financial Services INC.
November 2008 - January 2015 · 6 yrs 2 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
August 2001 - November 2008 · 7 yrs 3 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
February 2001 - November 2008 · 7 yrs 9 mos
State Registrations2 states
ILTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.