KC
CFP
KC
CFP

Kevin Cross

24 Years of Experience
Brighton, MI

Kevin Cross is a CFP-designated registered investment advisor at Ep Wealth Advisors, based in Brighton, MI, with 24 years of industry experience. Kevin operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, High Net Worth, and 4 more. Their firm serves 20,738 clients with $45B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
335 advisors
Number of Clients
20,738 clients
Average Client Portfolio
$2.2M average
Assets Under Management
$45.1B

Fee Structure

Minimum Investment:$500K
Planning is included in investment management (also available separately)

EP Wealth Advisors charges an annual fee based on a percentage of the total value of your investment portfolio. The fee schedule varies depending on your specific arrangement, and rates are typically negotiable based on relationship size and complexity. Fees are usually billed either quarterly in advance or quarterly in arrears.

  • Standard portfolio management fees are based on a percentage of assets under management.
  • Non-discretionary accounts may be subject to higher fees than discretionary accounts.
  • Some clients who joined through firm acquisitions may retain legacy fee schedules negotiated with their original advisors.
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Location

135 W North St, Brighton, MI, 48116

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Ep Wealth Advisors
January 2025 - Present · 1 yr 9 mos
Previous Registrations
Private Client Services, LLCBroker
June 2017 - December 2022 · 5 yrs 6 mos
Invest Financial CorporationBroker
January 2017 - June 2017 · 5 mos
Invest Financial Corporation
January 2017 - June 2017 · 5 mos
Executive Wealth Management, LLC
December 2016 - January 2025 · 8 yrs 1 mo
Royal Alliance Associates, INC.
January 2016 - November 2016 · 10 mos
Royal Alliance Associates, INC.Broker
January 2016 - November 2016 · 10 mos
Tiaa-Cref Advice and Planning Services
September 2012 - November 2015 · 3 yrs 2 mos
Tiaa-Cref Individual & Institutional Services, LLCBroker
September 2012 - November 2015 · 3 yrs 2 mos
TD Ameritrade, INC.
October 2010 - August 2012 · 1 yr 10 mos
Amerivest Investment Management, LLC
October 2010 - August 2012 · 1 yr 10 mos
TD Ameritrade, INC.Broker
September 2010 - August 2012 · 1 yr 11 mos
PNC InvestmentsBroker
November 2009 - August 2010 · 9 mos
Natcity Investments, INC.Broker
September 2008 - November 2009 · 1 yr 2 mos
Hantz Financial Services, INC.Broker
August 2001 - August 2008 · 7 yrs
State Registrations2 states
CAMI
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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