DG
DG

Diana George

18 Years of Experience
Salt Lake City, UT
Broker

Diana George is a registered investment advisor at D.A. Davidson & CO., based in Salt Lake City, UT, with 18 years of industry experience. Diana operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management, Retirement Planning. Their firm serves 70,118 clients with $42B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
686 advisors
IM Fee
Planning only
Assets Under Management
$41.8B

Fee Structure

Investment management only (planning not offered)

Detailed fee information is not available for this advisor. View their full brochure on SEC.gov for fee details.

Loading...

Location

95 S State St, Suite 1500, Salt Lake City, UT, 84111

Get directions

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business Activities

Diana participates in the finance committee for Girl Scouts of Utah, reviewing financials and engaging with auditors, while abstaining from voting. She also manages P5 LLC, a holding entity for laser equipment, dedicating minimal time to each activity.

Employment History
Current Registrations
D.A. Davidson & CO.
January 2026 - Present · 4 mos
D.A. Davidson & CO.Broker
January 2026 - Present · 4 mos
Previous Registrations
Key Investment Services LLCBroker
October 2023 - July 2025 · 1 yr 9 mos
Key Investment Services LLC
October 2023 - July 2025 · 1 yr 9 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
December 2019 - August 2022 · 2 yrs 8 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
September 2019 - August 2022 · 2 yrs 11 mos
Crewe Advisors
February 2016 - July 2019 · 3 yrs 5 mos
Wells Fargo Advisors, LLC
January 2013 - October 2015 · 2 yrs 9 mos
Wells Fargo Advisors, LLCBroker
January 2013 - October 2015 · 2 yrs 9 mos
Zions Direct, INC.Broker
September 2012 - December 2012 · 3 mos
Contango Capital Advisors, INC.
August 2012 - December 2012 · 4 mos
Wells Fargo Investments, LLC
May 2005 - December 2010 · 5 yrs 7 mos
Wells Fargo Investments, LLCBroker
December 2003 - December 2010 · 7 yrs
State Registrations1 state
UT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Diana George - Financial Advisor | TrueAdvisor