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CFP
GL
CFP

Garth Lurvey

Prime Capital Financial
22 Years of Experience
Winter Park, FL
4 DisclosuresSells Insurance
View SEC Summary
View SEC Summary

Garth Lurvey is a CFP-designated registered investment advisor at Prime Capital Financial, based in Winter Park, FL, with 22 years of industry experience. Garth operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Alternative Investments, Annuities, Business Owners, Charitable Giving, and 10 more. Their firm serves 23,965 clients with $39B in assets under management.

Prime Capital Financial
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
264 advisors
Number of Clients
23,965 clients
Average Client Portfolio
$1.6M average
Assets Under Management
$39.1B

Fee Structure

Minimum Investment:$2.5K
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any1.50%

Standard asset management fees typically range between 1.00% and 1.50% annually, with a maximum of 2.50% and a minimum of 0.25%. Fees are negotiable depending on the advisor, account complexity, and total assets.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

444 W New England Ave, Suite 202, Winter Park, FL, 32789

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History

Regulatory History (4)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
August 2023
Settled
Customer Dispute
March 2014
Settled
Customer Dispute
January 2011
Denied
Customer Dispute
June 2010
Denied
View Full SEC ReportHow to Read Disclosures
Other Business ActivitiesSells Insurance

Garth spends minimal time on tax preparation as part of his investment advice and owns a rental property. He is also a partner in CHHSZ Holdings LLC, the sole owner of Prime Capital Investment Advisors, LLC, and dedicates a few hours per week to selling fixed insurance products through IMO(s).

Employment History
Current Registrations
Prime Capital Financial
March 2022 - Present · 4 yrs 7 mos
Previous Registrations
Private Client Services, LLCBroker
March 2022 - December 2024 · 2 yrs 9 mos
LPL Financial LLC
December 2016 - March 2022 · 5 yrs 3 mos
LPL Financial LLCBroker
December 2016 - March 2022 · 5 yrs 3 mos
Suntrust Advisory Services LLC
August 2016 - December 2016 · 4 mos
Suntrust Investment Services, INC.
February 2006 - December 2016 · 10 yrs 10 mos
Suntrust Investment Services, INC.Broker
February 2006 - December 2016 · 10 yrs 10 mos
UBS Financial Services INC.
May 2005 - February 2006 · 9 mos
UBS Financial Services INC.Broker
May 2005 - February 2006 · 9 mos
Waddell & Reed, INC.
March 2004 - May 2005 · 1 yr 2 mos
Waddell & Reed, INC.Broker
March 2004 - May 2005 · 1 yr 2 mos
Pruco Securities, LLC.Broker
December 2003 - February 2004 · 2 mos
State Registrations2 states
FLTX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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